Case study · Novú Luxury Apartments · Niles, IL
Be visible to the AI renters now ask.
Novú’s original homepage had no rents and no apartment data an AI assistant could read. The Multisites rebuild put both on the page. It also shows its main content 4× faster on a phone, and every page scored 100 on Google Lighthouse at launch.
See novuapts.com
What an AI assistant could read
Novú’s homepage, before and after. The original was built in a site builder, heavy with code and light on facts, with no rents anywhere a renter or an AI assistant could read them.
| Homepage | Original | Rebuild |
|---|---|---|
| Size of the page’s code | 1,025 KB | 82 KB |
| Share of it a reader can read | 0.3% | 5.7% |
| Scripts | 53 | 4 |
| Files loaded | 111 | 17 |
| Rents on the page | None | Yes |
| Apartment data for AI assistants | No | Yes |
Original measured from the Internet Archive capture of May 20, 2026, with its files loaded from Wix. Rebuild measured live on September 25, 2026.
Speed on a phone, measured at launch
Google Lighthouse, mobile, June 10, 2026. The six pages that existed on the original site against the same pages rebuilt.
Main content on screen
4.2 s to 1.0 s
4× faster
First content on screen
1.7 s to 0.8 s
2× faster
| Category | Before | After |
|---|---|---|
| Performance | 82 | 100 |
| Accessibility | 99 | 100 |
| Best Practices | 95 | 100 |
| SEO | 100 | 100 |
| Page | Before | After |
|---|---|---|
| Home | 92 | 100 |
| Amenities | 75 | 100 |
| Floor Plans | 75 | 100 |
| Gallery | 70 | 100 |
| Neighborhood | 93 | 100 |
| Privacy Policy | 85 | 100 |
All 33 pages of the new site scored 100 in every category at launch. Read Novú’s full Lighthouse report
What changed
Same community, same photos, same leasing team. A site built to load fast on a phone and be read by more than renters.
Visit novuapts.com- Rebuilt from the same content, photos, and brand, so nothing a renter relied on went missing.
- Every floor plan got its own page: 19 layouts a renter or a search engine can land on directly.
- Photos resized for phones and served in modern formats, so the first screen loads first.
- The tour button goes straight to Novú’s scheduler. No page-builder scripts in the way.
How does yours compare?
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