Compare Entrata website alternative
Keep Entrata for leasing.
Use Multisites for the website.
Entrata runs your leasing, applications, and residents. Multisites replaces only the website, built for renters, search engines, and the AI tools renters now ask.
ProspectPortal and Multisites, side by side
| What to compare | Entrata ProspectPortal |  Multisites |
|---|---|---|
| AI agent readiness | Strength: Has llms.txt On every site we checked. Entrata says it lets the major AI crawlers in. | Strength: 5 of 5 Measured on multisites.ai. Every current build publishes llms.txt, plain-text pages, and agent cards. |
| Structured data | Strength: Strong Apartment and floor plan data on every site we checked. Entrata says it now adds FAQ data. | Strength: On every build Apartment data, plus floor plans, rents, and FAQs when the property publishes them. |
| Design | 15 themes Custom work by Entrata’s designers, through sales. | Strength: Your brand, rebuilt From your current site in about an hour. Not a theme. |
| Speed on a phone | 68 / 100 Median of 5 sites, range 64 to 70. | 94 / 100 Novú, a live customer site. multisites.ai scores 100. |
| How changes get made | A few clicks Swap photos, content, or theme, or use the AI website builder. | Strength: Click or describe it In plain words. No tickets. |
| Price | Not published Sold through Entrata sales. | Monthly, per property Quoted by portfolio size. Hosting included. |
5 live ProspectPortal sites, checked October 6, 2026. Speed is the Google Lighthouse mobile score, out of 100.
How we measured
Site facts come from 5 public property sites built on ProspectPortal, checked on October 6, 2026. Each one names the platform in its page source. AI agent readiness uses our checker on Cloudflare’s published 0 to 5 scale. Speed is the Google Lighthouse mobile score (0 to 100), the median of three runs. Multisites figures were measured the same way on October 6, 2026; Novú was built before the agent layer. A small sample is not every site, so check your own. These sites answered our checker with a bot check (HTTP 403), so we read their pages in a browser instead; Lighthouse loaded each one normally.
Sources: ProspectPortal by Entrata · ProspectPortal theme gallery · Entrata on AI search, June 2026
What Entrata does well
Keep these. Multisites works alongside them.
- Pricing and availability update on the website the moment they change in Entrata.
- Real work on AI search: llms.txt, FAQ data, and AI crawlers allowed across its sites.
- Leasing AI, powered by ELI+, answers leads by text, email, voice, and chat.
- Website, leasing AI, and reputation tools from one vendor.
How switching works
Nothing changes inside Entrata. Applications and the resident portal stay where they are.
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Get your score
One minute. See what every audience sees today.
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We rebuild it privately
About an hour, from your pages, photos, and brand. Your live site stays as it is.
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Your Entrata links carry over
Availability, apply, portal, tours, and call tracking. We test each one.
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Approve and go live
On your domain. Entrata keeps running leasing.
See your own score.
See what renters, search engines, and AI tools find on your Entrata site today.